DIANNA ESTABROOK
Hostess & Event Coordinator
​Your Vision, My Canvas: Crafting Unforgettable Events
I'm not just an event planner; I'm a visionary architect of unforgettable experiences, meticulously bringing dreams to vivid life. My superpower lies in my ability to orchestrate every detail with precision, whether I'm independently masterminding a grand affair or seamlessly collaborating within a dynamic team. My ultimate goal is always the same: to not just meet, but wildly exceed expectations.
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My innate artistic flair is a true differentiator, gifting me an uncommon eye for themes, design, and truly innovative ideas. This allows me to transform any concept – from whimsically spooky Halloween bashes and exquisitely high-end weddings to sophisticated 21+ canna-friendly educational events for local dispensaries – into a breathtaking reality. I thrive on the unique and the unexpected. These challenges ignite my full creative repertoire, enabling me to deliver distinctive, impactful experiences, including impactful charity-driven initiatives that leave a lasting positive impression.
My journey into the world of events began long before my resume. I honed my spatial awareness and flair for the dramatic building and designing sets for plays and musicals in school.​ Since then, every step of my career has gravitated back to events, encompassing everything from corporate event planning and catering to bartending and hosting. This diverse background means I possess a well-rounded skill set, equally comfortable strategizing in the office as I am charming clients face-to-face or flawlessly executing on-site at a bustling hotel.
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My extensive background in office management and bookkeeping isn't just a separate skill set; it's the bedrock that strengthens my event planning prowess. Years of meticulously managing budgets, negotiating with vendors, streamlining administrative processes, and maintaining impeccable financial records have instilled in me a rigorous discipline and an unparalleled organizational acumen. This means that beyond the creative vision, I bring a strategic business mind to every event. I can meticulously track expenses, ensure cost-effectiveness without compromising quality, and manage complex logistical flows with a keen understanding of financial implications. This holistic approach ensures that your event isn't just beautiful and memorable, but also perfectly executed from a logistical and fiscal standpoint. My comprehensive experience ensures a smooth, spectacular, and seamlessly managed event, every single time.
EXPERIENCE
FIRE & OAK DISPENSARY, Mount Holly, NJ 09/2023–Present
General Manager / Marketing Coordinator
Managed all aspects of cannabis retail operations, overseeing daily functions, developing policies, and ensuring brand consistency. Led and mentored diverse teams, optimizing schedules and fostering professional growth. Drove brand awareness and sales through comprehensive social media strategy, creative asset design, and targeted email campaigns. Conceptualized and executed successful cannabis-friendly events and pop-ups, cultivating strong brand partnerships and enhancing customer engagement.
BROKEN GOBLET BREWING, Bensalem, PA 10/2020–05/2024
Wedding Coordinator/ Bartender
​​Orchestrated comprehensive event coordination for Broken Goblet Brewing, overseeing all stages from client consultation and venue tours to seamless on-site execution. Successfully managed and delivered a wide array of events, including weddings, receptions, and private parties, ensuring client visions were meticulously realized through skillful decoration and proactive problem-solving. Provided direct bartending services for smaller events and festivals, enhancing guest experience.
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DASAN BUILDING GROUP, LLC, Yardville, NJ 6/2017–1/2021
Office Manager
​​Office Manager with a proven track record in comprehensive administrative and financial management, adept at seamlessly coordinating diverse company events. Orchestrated all facets of event planning, from public gatherings to team-building initiatives, significantly enhancing company culture. Managed full-cycle bookkeeping, payroll, and HR administration, ensuring operational efficiency and compliance. Expert in calendar management, communication, and optimizing procedures to support a dynamic environment.
FUNDING METRICS, Langhorne, PA 12/2015–1/2017
Underwriting Team Lead
​​Led underwriting operations, demonstrating expertise in financial administration, including lease and bank verifications. Managed crucial broker relationships, serving as a primary contact and facilitating informed decision-making. Optimized funding processes through diligent follow-up on legal documentation and proactive problem-solving, ensuring efficient completion—proving strong capabilities in detailed coordination, stakeholder communication, and administrative oversight vital for event success.
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LAURA’S EVENTS & DESIGN, Levittown, PA 5/2015–10/2016
Events Teams Member
​​Contributed to the successful execution of diverse events as an Event Team Member for Laura's Events & Design. Efficiently managed event setup and breakdown, ensuring precise adherence to design specifications. Provided outstanding customer service, engaging with guests and resolving challenges professionally to guarantee smooth operations and guest satisfaction.
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FAST CAPITAL 360, Warminster, PA 8/2014–11/2015
Funding Manager
​​Led underwriting operations, demonstrating expertise in financial administration, including lease and bank verifications. Managed crucial broker relationships, serving as a primary contact and facilitating informed decision-making. Optimized funding processes through diligent follow-up on legal documentation and proactive problem-solving, ensuring efficient completion—proving strong capabilities in detailed coordination, stakeholder communication, and administrative oversight vital for event success.
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SWEET AMBER EVENTS & DESIGN, Atlanta, GA 10/2011–8/2013
Owner/Event Planner
​​Managed full-cycle event planning, encompassing conceptualization, budgeting, vendor negotiation, and flawless on-site execution. Cultivated and maintained strong client relationships, driving business development and referrals. Proven ability to translate diverse visions into successful, memorable events while ensuring profitability and client satisfaction.
Certifications
Exp 2026
NJ Alcohol Server Seller Certified, Division of ABC
2021
Bystander Awareness Intervention Trained, SafeBar Network
Exp 2026
NJ & PA Food Handler
Tap Series, LLC
2018
QuickBooks
Intuit
Exp 2027
Notary Public
State of New Jersey
2011
Event & Meeting Planning
Stratford Career Institute
Education
HS Diploma
West Babylon Sr High School
